TY  - BOOK
AU  - Dholakia, Nikhilesh
TI  - Marketing Management : Cases and Concepts /  Nikhilesh Dholakia ...[et al.]
SN  - 0333902750
U1  - 658.8 
PY  - 1978///
CY  - New Delhi
PB  - The Macmillan company of India pvt ltd., 
KW  - Marketing--Management
ER  -